OUR STORY

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Jonah Dumont

Founder of Childhood Attires

"This is all just for fun - that's kind of the whole point"

At Childhood, we exist to reconnect people with the moments that shaped them. In a world that moves too fast and asks us to grow up too quickly, we create pieces that hold onto nostalgia, comfort, and honesty. Our clothing is a reminder of where you came from — the memories, emotions, and experiences that still live with you — and an invitation to slow down, reflect, and carry that feeling forward.

Growing up, I watched my sister spend much of her childhood in hospitals, surrounded by other sick kids who were forced to grow up faster than they should have. In those spaces, childhood looked different — quieter, braver, and more fragile — but it still existed in small moments of comfort, imagination, and hope. Seeing that shaped how I understand childhood: not just as a time of innocence, but as something worth protecting. This brand is a reflection of that experience — a reminder that childhood isn’t something everyone gets to fully live, and that preserving its feeling, warmth, and meaning matters more than we realize.

Growing up doesn't have to mean losing yourself

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